Knowledge Sourcing Intelligence Blog

The global online survey software market was valued at US$4.065 billion in 2017 and is expected to grow at a CAGR of 11.25% to reach a market size of US$6.929 billion by the year 2022. Online survey software is used for designing online surveys to better understand the perception of an individual about a particular product, brand, and political scenario among others. The increase in internet access to the consumers has resulted in firms strategizing their online marketing techniques which involves conducting significant numbers of online surveys to better understand the market demands and public preference for products.  The growing integration among the key economies has led to the increasing adoption of technology which has urged the need for the internet accessibility. The major factor that has led to the deep penetration of the internet among the general population is the rapid increase in the number of smartphone users, on account of growing smartphone shipment over the past